Comments on: United Airlines gets smacked by social media http://onemarketmedia.com/blog/2009/07/united-airlines-gets-smacked-by-social-media/ Ideas, examples and best practices for using video and rich media to promote your business. Mon, 14 May 2012 18:08:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Inspired Viral Video shows performance is still a big part of the song. - Marketing with Video and Rich Media Blog - One Market Media http://onemarketmedia.com/blog/2009/07/united-airlines-gets-smacked-by-social-media/#comment-2183 Inspired Viral Video shows performance is still a big part of the song. - Marketing with Video and Rich Media Blog - One Market Media Sun, 17 Oct 2010 16:01:53 +0000 http://www.onemarketmedia.com/blog/?p=979#comment-2183 [...] Sons of Maxwell, this video will lift the band from obscurity and guarantee the band their 15 minutes. The question [...] [...] Sons of Maxwell, this video will lift the band from obscurity and guarantee the band their 15 minutes. The question [...]

]]> By: Jimm Fox http://onemarketmedia.com/blog/2009/07/united-airlines-gets-smacked-by-social-media/#comment-120 Jimm Fox Mon, 13 Jul 2009 18:08:36 +0000 http://www.onemarketmedia.com/blog/?p=979#comment-120 Dan, I imagine this video struck a 'resonant chord' with many people. It's astounding and how disconnected some companies are with the effect of social media on their brand. The one great thing to come out of this is that the <em>Sons of Maxwell</em> have picked up a boat load of positive PR out of the experience. Good for them. We are still in the early days of social media and it's impact on brands - like when you first notice the tide is inexplicably going out... just before the tsunami. Dan, I imagine this video struck a ‘resonant chord’ with many people. It’s astounding and how disconnected some companies are with the effect of social media on their brand. The one great thing to come out of this is that the Sons of Maxwell have picked up a boat load of positive PR out of the experience. Good for them.

We are still in the early days of social media and it’s impact on brands – like when you first notice the tide is inexplicably going out… just before the tsunami.

]]> By: Dan Greenfield http://onemarketmedia.com/blog/2009/07/united-airlines-gets-smacked-by-social-media/#comment-119 Dan Greenfield Mon, 13 Jul 2009 17:33:24 +0000 http://www.onemarketmedia.com/blog/?p=979#comment-119 unbelievably, the number of views has passed 2.5 million. I did a post this morning. UA's response was so limited (one might say non-existent). I took particular note of your observation: "Spending millions on generic positioning ads won’t amount to much if you choose to ignore your customers and if you choose to ignore social media." Case in point; check out the numbers for UA's YouTube Channel. The videos are mostly repurposed and the small numbers demonstrate how powerful Dave Carroll's video was. Channel Views: 84,791 Most viewed video: 86,415 views Most discussed video: 122 comments unbelievably, the number of views has passed 2.5 million. I did a post this morning. UA’s response was so limited (one might say non-existent). I took particular note of your observation: “Spending millions on generic positioning ads won’t amount to much if you choose to ignore your customers and if you choose to ignore social media.” Case in point; check out the numbers for UA’s YouTube Channel. The videos are mostly repurposed and the small numbers demonstrate how powerful Dave Carroll’s video was.

Channel Views: 84,791
Most viewed video: 86,415 views
Most discussed video: 122 comments

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