Nielsen has released a new report  that looks at online engagement by Internet users. John Burbank (above), CEO of Nielsen, provides highlights of the study. Online video and social media lead the way while the rate of growth for  ’traditional’ online activities such as e-mail and search has continued to decrease.

According to the report online video and social media have now surpassed e-mail in terms of online activity.  Why is this happening? Johan Jervoe, CMO for Marketing at Macdonald’s summarized this new behaviour well: ” It’s not about technology and wanting to be online constantly. It’s about wanting to belong and be connected constantly.”