Thomas Watson (founder of IBM) must be turning in his grave right now. Big blue seems to have shed it’s buttoned down culture and embraced really questionable ‘viral video marketing’ like a lot of Fortune 500 companies. It’s hard to imagine how this concept (“Mr. Fong” is lost in space and you have to help get him back to earth) made the cut or how this video series might in any way relate to the customers and prospects of the database software it is supposed to be promoting.
Mr. Fong’s adventures were developed by Ogilvy in New York and I can’t help but think they’d like a do-over on this one. Thirteen viral videos have been created to date and it appears that they have been collectively viewed by less than 4,000 people (on YouTube at the time of this post). The video featured above has had the most hits (650) so presumably it is the best of the lot.
Not every marketing campaign is gold and not every dollar invested in promotion pays dividends. But man it’s tough to explain this one – it’s just freaky.
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