Charlene Li, coauthor of the book Groundswell has put together a presentation that summarizes some of the key messages outlined in her book and that looks into the impact that social networks (people connecting online) and social technologies (Facebook, Tweeter, YouTube, Flickr, etc.) will have on businesses in the future.
There is no end of hype and excitement around the transformative affect that social media will have on businesses. Trusted marketing experts such as Seth Godin refer to the trends outlined in this book as ‘the next industrial revolution.’ (Subtlety is the first thing to go when you when you attain ‘Marketing ‘Guru’ status.)
The presentation is interesting, provocative and convinced me to buy the book. I’m inclined to suggest you do the same. (The revolution won’t wait for you…)
For more charts and more information on this survey follow this link to eMarketer.
